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Talha Ansari, Founder & Principal Analyst

Talha Ansari

Founder & Principal Analyst

Founder Profile

Talha Ansari is the founder of Expert O'clock and a BI and data analyst with 13+ years across marketing, finance, and HR.

His work sits where financial discipline meets modern data engineering: reporting, analysis, dashboards, and automation across sales, marketing, ecommerce, finance, accounting, HR, and operations.

He holds an MBA, has delivered 100+ projects including a 22-location reporting rollout, and works across Excel, Python, SQL, Power BI, Looker Studio, and PostgreSQL. The standard he sets is simple: the numbers must reconcile before the reporting can be trusted.

Experience

13+ years

Background

Marketing, Finance & HR

Track record

100+ projects

Core stack

Excel · Python · SQL · Power BI

Credentials & experience

Qualifications behind the analysis.

Professional certifications recorded on the public Upwork profile.

Verified on Upwork

Public profile snapshot from October 2026. Statistics can change as new contracts are completed.

100% Job SuccessTop Rated103 jobs

Profile statistics are shown as a point-in-time snapshot.

View Upwork profile

Certifications

Formal professional credentials recorded on the public profile.

4 verified credentials

IBM Data Analyst Professional Certificate

IBM · June 2024

Google Data Analytics Professional Certificate

Google · December 2022

Master Microsoft Excel

LinkedIn / NASBA · October 2021

Excel 2016 VBA Advanced

Quickstart Inc. · March 2024

The foundation

Built inside the business, not beside it.

The founder's perspective was formed across marketing, finance, and HR, where reporting has consequences. That grounding defines the work: reconcile the numbers, define the terms, and build systems that last.

01

Multi-site reporting

A 22-location reporting rollout that brought one reporting standard to a multi-site franchise.

02

Financial control

AR/AP, GL reconciliation, and management reporting workflows built for month-end close.

03

Cross-functional analytics

Dashboards and automation across sales, marketing, ecommerce, finance, and operations.

04

End-to-end ownership

Discovery, solution design, build, QA, and handover, documented so the client's team can operate independently.

Domains of expertise

A cross-functional command of the business.

The work spans the functions that determine performance, not just the finance function.

Sales

Pipeline, conversion, revenue, targets, and sales performance.

Marketing

Spend, leads, cost per lead, campaigns, and channel performance.

Ecommerce

Sales, margin, product performance, returns, and stock risk.

Finance

P&L, cash flow, budgets, forecasts, and management reporting.

Accounting

AR/AP, reconciliations, ledgers, aging, and month-end close.

HR

Headcount, attrition, hiring, workforce cost, and capacity.

Operations

KPIs, process reporting, automation, and operating rhythm.

Technical range

Financial discipline. Technical depth.

The practice combines the rigor of finance and operations with modern BI and data tools. Reporting is designed to be defensible: defined, reconciled, documented, and built to endure.

Business intelligence

  • BI dashboards
  • KPI design
  • Month-end reporting

Data & automation

  • SQL & Python
  • Data cleaning & pipelines
  • Excel/VBA automation

Platforms

  • Power BI
  • Looker Studio
  • PostgreSQL

Reporting domains

  • Sales & marketing
  • Ecommerce
  • Finance & accounting
  • HR & operations

The standard

  • Business first

    Start with the decision, not the dashboard.

  • Reconcile everything

    If the numbers do not tie out, the system is not finished.

  • Leave no dependency

    Document the work so the client's team can run it independently.

  • Build to last

    Design for the next year, not just the next reporting cycle.

The longer view

Built to remain after the engagement.

The measure of the work is not a dashboard delivered. It is a reporting system that still holds a year later — reconciled, documented, and owned by the client's team.

The work is built for that horizon: fewer dependencies, clearer definitions, and decisions that remain defensible as the business grows.